The Value of Affordability
For the past five years, DECIEM has taken a stance against Black Friday and its inherently rushed and panicked profile as a period of big savings. DECIEM closes all shops on the most capitalistic day of the year, Black Friday, and offers a 23% discount on all products throughout the month of November in protest of the sales period– where pricing is not always what it seems.
A study has found 98% of Black Friday 'deals' aren’t the cheapest price of the year, and are commonly illusions, concluding that only 2% of products offered in the 2022 Black Friday sales were cheaper than at other times of the year. While other businesses are making Black Friday a brand-dilutive experience, we are making it brand-defining. DECIEM always leads with transparency – in this way, the brand continues to be inspired by the founder, Brandon, who led with generosity, and believed that consumers deserved better through community, quality, and pricing integrity.
This year, DECIEM promotes a moment of consideration, pledging to give consumers true value for quality products amidst a slew of brands who are increasingly offering less. This November, DECIEM brands The Ordinary and NIOD will continue to offer 23% off all products in our stores and online website all month long, providing widespread access to quality and innovative skincare to all, whilst still also encouraging slow and thoughtful purchasing. DECIEM stores will also once again be closed on 29th November.
But DECIEM is not stopping there - we are being more generous than ever.
We understand times are challenging. Not only will all products be 23% off throughout all of November, this year the offer is being extended until December 6th, to allow even more time for considered shopping for yourself and your loved ones.
During this extended period between the 1st and 6th of December, for the first time there will be an exciting opportunity to receive a free gift when Squalane + Amino Acids Lip Balm is purchased online and in free standing stores. As this product was made to “go with you everywhere” we have now made it even more portable by creating an interchangeable key chain lid, so your lip balm can truly be attached to you at all times.
NIOD, the brand based in skin optimisation, will also be offering two sophisticated formulations at a 50% discount – Multi-Molecular Hyaluronic Complex and Hydration Vaccine. This is so DECIEM can give more access to advanced hydration skin-tech, at half the price, as hydration is key to keeping skin in its optimal mode of performance.
In an increasingly branded world, DECIEM will continue to be brave in our quest to create a better business blueprint, by lifting the veil of pricing deception during this time period, offering promotions built on integrity. We hope you all continue to join us on this journey, and adopt considered purchases into your own day-to-day practices in the journey to make the world a more kind and accessible place to be human. Keep an eye out for us popping up in unexpected places during this time.
We may be bringing ourselves to you.
Additional information about The Ordinary may be found at:
@THEORDINARY | THEORDINARY.COM
