Aesop:new collection Gift Kits
This year, Aesop’s abundant offering of gifts extends from the pre-selected to the personalised, including a new collection of limited-release Gift Kits that draws on a longstanding reverence for the cinema.
Film is a medium that has influenced everything from the formulation of certain Aesop products to the design of many store environments. Examples include Breathless, a hydrating body oil named after a certain New Wave masterpiece; collaborative film projects with emerging talents; stores in London and Rome designed in partnership with Luca Guadagnino, along with many other Aesop spaces directly influenced by different genres or specific films—for example, Aesop Knox which features a projection of Paris, Texas on repeat or Aesop Chengdu Shuangliu Airport, which seems right out of a 1960s sci-fi epic.
Drawing on this enduring influence of the cinema, a trio of limited-release Gift Kits features designs that echo the glitches, light leaks and scratches that are seen on well-worn celluloid. ‘Screen 1’ includes a quartet of formulations for the hands and home, ‘Screen 2’ is a sprightly trilogy of products from the Geranium Leaf range and ‘Screen 3’ provides a three-part saga for the hands and body.
For the first time, a limited-release gift box is also available for customers to take the proverbial director’s seat and edit their own Gift Kit in-store. Carrying a design similar to that of the three lead kits, these boxes are available in three sizes for gestures of blockbuster or more humble proportions. For those short on time, a range of preselected—and tried and tested—options are also available, both online and in-store.
To extend the theme of this year’s collection of gifts, Aesop will premiere an atmospheric short film, ‘The Soap Service’, which depicts moments of gift giving, merging the worlds of scent and celluloid. Drawing on various cinematic devices and tropes, these slightly surreal scenes will play across digital channels throughout the festive period. Alongside this, window installations will create a shimmering spectacle for the senses with structures crafted from metallic bottle forms, while projectors whirr in select stores, providing short ‘screenings’ of the vignettes.
As Aesop’s gift offering comes into the spotlight, so too do the brand’s connections with the arts that continue to nourish, shape and stimulate its distinctly unorthodox character.
Screen 1: four formulations to scent the scene
A selection of time-honoured formulations, tailored to recipients—or, one might say, protagonists—who are the most hospitable of hosts. Geranium Leaf Body Cleanser makes for a sprightly pre-event cleanse, while Resurrection Aromatique Hand Wash and Hand Balm provide fragrant refreshment and replenishment at the basin for arriving guests. Finally, Olous Aromatique Room Spray instantly imbues any interior with waves of Cedar and Cardamom to set the mood for the festivities.
A selection of time-honoured formulations, tailored to recipients—or, one might say, protagonists—who are the most hospitable of hosts. Geranium Leaf Body Cleanser makes for a sprightly pre-event cleanse, while Resurrection Aromatique Hand Wash and Hand Balm provide fragrant refreshment and replenishment at the basin for arriving guests. Finally, Olous Aromatique Room Spray instantly imbues any interior with waves of Cedar and Cardamom to set the mood for the festivities.
Starring:
Resurrection Aromatique Hand Wash 500 mL
Resurrection Aromatique Hand Balm 75 mL
Olous Aromatique Room Spray 50 mL
Geranium Leaf Body Cleanser 100 mL
Olous Aromatique Room Spray 50 mL
Geranium Leaf Body Cleanser 100 mL
Screen 2: a Geranium Leaf trilogy
In this Gift Kit, the Geranium Leaf body care range takes a leading role, with a trio of formulations to cleanse, gently exfoliate and replenish the skin from neck to toe. Characterised by their green, fresh and citrus aroma, Geranium Leaf formulations make an ideal choice for those who prefer uplifting sprightly notes during their daily bathroom montage.
Starring:
Geranium Leaf Body Cleanser 500 mL Geranium Leaf Body Scrub 180 mL
Geranium Leaf Body Balm 100 mL
Screen 3: a three-part saga for hands and body
Starring:
Resurrection Aromatique Hand Wash 500 mL
Geranium Leaf Body Cleanser 100 mL
Eleos Aromatique Hand Balm 75 mL
Screen 2: a Geranium Leaf trilogy HKD 815
Screen 3: a three-part saga for hands and body HKD 625
Two time-honoured formulations, Geranium Leaf Body Cleanser and Resurrection Aromatique Hand Wash, reprise their roles as trusted gift-giving options, while Eleos Aromatique Hand Balm makes its Gift Kit debut. The body cleanser features buoyant green, fresh and citrus notes, while the hand wash is characterised by a citrus, woody and herbaceous aroma. With Eleos, the performance is dual-faceted, with a nurturing combination of hydrating humectants, alongside emollient butters and oils to leave the skin thoroughly replenished.
Resurrection Aromatique Hand Wash 500 mL
Geranium Leaf Body Cleanser 100 mL
Eleos Aromatique Hand Balm 75 mL
RRP:
Screen 1: four formulations to scent the scene HKD 840Screen 2: a Geranium Leaf trilogy HKD 815
Screen 3: a three-part saga for hands and body HKD 625
