Carlsberg X KTSP Partnership
Carlsberg Hong Kong Named Official Partner of Kai Tak Sports Park
@Carlsberghongkong
#Carlsberg #KaiTakSportsPark #OfficialPartner
#KaiTakStadium
#CelebrateResponsibly
Carlsberg Hong Kong (Carlsberg) is proud to announce its partnership
with Kai Tak Sports Park (KTSP). As the Official Partner, Carlsberg is committed
to providing an exceptional beer experience to all visitors at this world-class
venue. In pursuit of betterment, Carlsberg goes beyond just brewing great beer;
it strives to enhance every event at KTSP, ensuring elevated experiences for
all.
Carlsberg Teams Up with Kai Tak Sports Park as
Official Partner
As the Official Beer Partner, Carlsberg will bring a diverse portfolio
of brands to KTSP, dedicated to enhancing the experience of every international
sports, music, and major event by serving good quality beer. With world-class
venue facilities, an advanced beer keg storage system and a total of 266 taps
across various beverage outlets throughout the Kai Tak Stadium, spectators will
be able to enjoy fresh pints of Carlsberg products, crafted with a commitment
to raising the bar, in Hong Kong’s home venue that is ‘Raising the Game.'
Among the
numerous beer-serving touchpoints at Kai Tak Stadium, 'THE CHAMPION' stands out
as an unmissable highlight for all visitors. Located on the second floor of the
East Concourse, 'THE CHAMPION' spans an impressive 100 meters, making it one of
the longest sport bars in Asia. Featuring a quarter of the taps in Kai Tak
Stadium, it offers a selection of fresh draught Carlsberg beer and cider
brands, including Carlsberg, 1664, Somersby, and more. Further, 'THE CHAMPION'
provides Carlsberg 0.0, an alcohol-free and low-calorie alternative to cater to
the diverse needs and preferences of all visitors.
Nathaniel Moxom, Managing Director of Carlsberg
Hong Kong and Taiwan, remarked:‘We are delighted to announce
Carlsberg's partnership with KTSP. By joining forces with KTSP, we are poised
to enhance our brand presence and provide probably the best beer experiences
for our international clientele. This partnership underscores our dedication to
quality and innovation, reinforcing Carlsberg as the beer of choice for every
occasion. We are excited about the potential brought by this collaboration and
look forward to setting new benchmarks at KTSP with Carlsberg.’
John Sharkey, CEO of Kai Tak Sports Park, stated: ‘Kai
Tak Sports Park is delighted to announce our partnership with Hong Kong’s
pre-eminent beer supplier, Carlsberg. Their commitment to the sports and
entertainment sector is well-established and fits with reinforcing our home
venue ambitions. We look forward to seeing the happy faces on our guests when
they get a chance to enjoy Carlsberg’s products at KTSP in the years to come.’
