Carlsberg HK7s Beer Can
Carlsberg Launches Local-Exclusive 2025 HK7s Limited Edition
Can
Celebrating
First Sevens at the New Home Venue
Exclusive Premiums
Unveiled Helping Ignite Citywide Frenzy!
The highly
anticipated “Cathay/HSBC Hong Kong Sevens” will make its debut at the Kai Tak
Stadium from 28 to 30 March 2025. As a long-term partner of Hong Kong China
Rugby and the Official Beer of the Hong Kong Sevens, Carlsberg is proud to
celebrate this milestone with the launch of the Carlsberg HK7s 2025 Limited
Edition Can, kicking off a city-wide frenzy celebration of the Sevens with the
spirit of “Bigger House, Bigger Party”.
Unveiling 2025 HK7s Carlsberg Limited
Edition Can with a Fresh New Look
The HK7s will debut at the brand-new Kai Tak Stadium, taking the
annual international sporting event to the next level. As all eyes are set on
this momentous occasion, Carlsberg is ready to celebrate with all fansby rolling out the 2025
HK7s Carlsberg Limited Edition Can – “First Cheers Edition”, inviting everyone
to raise their glasses and enjoy this grand party to the full extent at the new
home venue.
Each Carlsberg HK7s Limited Edition Can launched was
uniquely designed, and this streak continues with this year’s “First Cheers Edition”. Carlsberg replaced the brand's usual slogan
with the Hong Kong-exclusive “By Appointment to the Rugby Fans of Hong Kong”.
In terms of design, the can
features the brand's iconic rich green colour, with a rugby ball landing on the stadium, symbolizing Carlsberg's role in bringing the Hong Kong Sevens
tradition to the new venue, taking over the vibrant South Stand
and letting the enthusiasm soar
once more!
The can is now available at convenience stores.
Carlsberg Launches a Collection of Limited-Edition
Premiums, Spreading HK7s Frenzy
Across the City
In addition to
the launch of the 2025 HK7s Carlsberg Limited Edition Can, a series of limited-edition
premiums will also be available online and in stores, giving fans a chance to
collect awesome memories of this year's Hong Kong
Sevens!
Premiums redemption details*:
·From now until 31 March 2025, customers who enjoy
three glasses (650ml) of Carlsberg Smooth Draught# at Outback outlets can get a Carlsberg Phone Strap.
Limited quantities available, while stocks last. ·From now until 14 March 2025, after
dining at Outback outlets and ordering at least two glasses (650ml) of Carlsberg Smooth Draught, send the receipt to the designated WhatsApp number
+ 852 5219 5295 for registration. The customers who accumulate the top 3 highest amounts of spending will each receive two HK7s single-day
tickets. |
·From now
until 31 March 2025, customers who enjoy three glasses (500ml) of Carlsberg Danish Pilsner or four bottles (330ml) of Carlsberg Danish
Pilsner#at designated
Shore Hospitality Group outlets (see Appendix 1) can get a Carlsberg
rugby-shaped foldable shopping bag. Limited quantities available, while
stocks last. |
·From now until 30 March 2025, customers who
enjoy three glasses (500ml) of Carlsberg Danish Pilsner or Carlsberg Smooth
Draught, or six bottles (330ml) of Carlsberg Danish Pilsner /Carlsberg Smooth
Draught/Carlsberg 0.0# at designated bars, hotels, restaurants, and clubs can get a Carlsberg HK7s
Jersey. Limited quantities available, while stocks last. Wan Chai: The White Stag, The Wanch, The Queen Victoria Central: CLUB 1911 |
·From now until 30 March 2025, customers who enjoy three glasses (500ml) of Carlsberg Danish
Pilsner /Carlsberg Smooth Draught or two sets## of Carlsberg Danish
Pilsner /Carlsberg Smooth Draught/Carlsberg
Light/Carlsberg 0.0# at designated bars, restaurants,
hotels, and clubs can get a Carlsberg rugby-shaped foldable shopping bag.
Limited quantities available, while stocks last. Tsim Sha Tsui: The Hair of the Dog,
Space X Prince Edward: K-BUS PARLOR ##Each set contains 6 bottles of 330ml beer. |
·From now until 31 March 2025, customers who enjoy three bottles of
Carlsberg Danish Pilsner /Carlsberg
Smooth Draught (large bottles) or three cans of Carlsberg Danish
Pilsner (330ml) #at designated
restaurants in Wong Tai Sin District (San Po Kong, Wong Tai Sin), Kwun Tong
District (Kowloon Bay, Kwun Tong), Kowloon City District (Kowloon City, To
Kwa Wan), and Yau Tsim Mong District (Jordan) can get a Carlsberg rugby-shaped foldable
shopping bag. Limited quantities available, while stocks last. |
·From 12 to 25 March 2025, customers who purchase any Carlsberg
products^upon HKD35# or above at 7-Eleven convenience stores can
get a Carlsberg HK7s Tumbler. Limited
quantities available, while stocks last. |
·From 13 to 26 March 2025, customers
who purchase any Carlsberg
products^ upon HKD35# or above at Circle K convenience stores
will receive a Carlsberg Phone Strap. Limited quantities available, while
stocks last. |
·From 7 to 20 March 2025, customers who accumulate the top 10
highest amounts of spending on Carlsberg products^ in the online store of
Wellcome can each receive two HK7s single-day tickets. ·From 7 to 20
March 2025, customers
who accumulate the top 10 highest amounts of spending on Carlsberg products^ in the online store of ParknShop can each receive two HK7s single-day
tickets. |
·From now until 16 March 2025, the first five customers who spend HKD500 or more in a single
purchase on Carlsberg products^ at the HKTV
Mall Carlsberg Flagship Store will receive two HK7s single-day tickets. |
·During the promotion period, customers who purchase Carlsberg products^^
at designated AEON and city'super stores (see Appendix 2) upon a specified
amount can get a free premium gift (During the promoter's
on-site presence). Limited quantities available, while stocks last. oMake a purchase upon
HKD 30# to get a Carlsberg HK7s Sports Towel oMake a purchase
over HKD 60# to get a Carlsberg HK7s Sports Towel and a Carlsberg
Rugby-Shaped Foldable Shopping Bag |
*Redemption is
subject to terms and conditions
#Calculated based on a single invoice.
^Carlsberg Danish Pilsner, Carlsberg Smooth
Draught, Carlsberg Special Brew, Carlsberg 0.0.
^^Carlsberg Danish Pilsner, Carlsberg Smooth
Draught, Carlsberg 0.0.
