The Cathay/HSBC Hong Kong Sevens is about to kick off! As the long-term partner of Hong Kong China Rugby and the Official Beer of the Hong Kong Sevens, Carlsberg will host a series of special activities at the new home venue and the inaugural Fan Village, featuring esteemed Liverpool FC Legends, Steve McManaman and Jerzy Dudek. Together, they will ignite the frenzy of this international sporting event and celebrate the perfect fusion of sports and beer culture!

Liverpool FC Legends Take on Hong Kong China’s Rugby Stars in a Cross-Sport Showdown 

Carlsberg’s enduring connection with sports continues as the brand proudly invites Liverpool FC Legends, Steve McManaman and Jerzy Dudek, to enjoy the HK7s at the new home venue. They will join the Hong Kong China‘s rugby stars for a cross-sport challenge on March 29. Fans can look forward to an impressive display of skill in the FootGolf “Hole-in-One” match, where they will witness a friendly showdown between the Liverpool FC Legends and rugby players!

This year, the Cathay/HSBC Hong Kong Sevens introduces the inaugural Fan Village, expanding the excitement beyond the stadium. Carlsberg is fully onboard, creating a special area within the Village featuring spectacular Carlsberg photo spots and interactive games, including giant Jenga and a ring toss game with beer bottles, allowing everyone to immerse themselves in the Sevens while savouring quality beer, embodying the spirit of the event’s 2025 tagline “Bigger House, Bigger Party”. Fans of Liverpool FC Legends can look forward to meeting the two sports icons at the Carlsberg exclusive area in the Fan Village on March 29 and 30! Additionally, the Carlsberg dance team will deliver captivating performances with the aim of taking the excitement to new levels, ensuring that everyone can fully engage in this multicultural sporting extravaganza. See you at the Sevens!