Be the first to experience these exclusive fruit-flavoured cocktails, a refreshing pause in the festival buzz, before their official launch in mid-2025

Authentic Belgian wheat beer brand Hoegaarden is thrilled to announce its collaboration with renowned Hong Kong award-winning bar Draft Land HK to launch a new Fruit-flavoured Cocktail Series. The new collection will make its exclusive debut at ComplexCon Hong Kong, the global pop culture festival held at AsiaWorld-Expo from March 21 to 23, 2025, bringing an unprecedented refreshing and relaxing experience to trend enthusiasts

Draft Land HK, Asia’s pioneering “Cocktails On Tap” bar, originating in Taiwan, has partnered with Hoegaarden. Its founders and master mixologists, Antonio Lai and Angus Zou, have crafted two distinctive fruit-flavoured cocktails using Hoegaarden’s Fruity Range of wheat beers as a base. Skillfully blending select gins and diverse ingredients, they've achieved a smooth profile with enhanced flavour complexity, despite a higher alcohol content than traditional wheat beer., making the cocktails perfect for convivial gatherings.

Hoegaarden x Draft Land HK Fruit-Flavoured Cocktail Series: ComplexCon Preview

(Left: Blushing Gaarden, Right: Blooming Gaarden)

The fruit-flavoured cocktail series launched by Hoegaarden and Draft Land HK includes two unique flavors:

Blushing Gaarden (11% ABV): Hoegaarden Peach, a blend of classic Belgian wheat beer and sweet peach juice, forms the base, achieving a rich fruity aroma. Roasted oolong tea and fresh herbal gin add layers of complexity, while the delicate sweetness of honey and the tartness of citric acid create a perfectly balanced and refreshing taste.

Blooming Gaarden (11.4% ABV): A harmonious fusion of sweet and sour raspberries with the light floral notes of lavender, complemented by herbal gin and the sweet fruity aroma of Hoegaarden Rosée. The lavender adds a refined freshness, leaving a lingering aftertaste.

The new fruit-flavoured cocktail series will debut at ComplexCon Hong Kong and is scheduled for official release in mid-2025. Stay tuned for further updates.

Slow Down and Relax with Hoegaarden: A Refreshing Pause Among the Festival Buzz, Sharing Moments Together

Beyond the exclusive cocktail experience, Hoegaarden will cultivate a tranquil and inviting Gaarden oasis within ComplexCon Hong Kong, crafting a comfortable cocktail garden atmosphere. Trend enthusiasts are warmly invited to pause, step away from the everyday rush, and share quality time with friends. To mark this trendsetting event, Hoegaarden has prepared an exclusive coin-operated game! Simply follow Hoegaarden Hong Kong's official Instagram account (＠hoegaarden_hk) at the booth for a chance to win a complimentary drink, featuring the newly launched fruit-flavoured cocktail series. This allows all festival goers to savour a moment of relaxation with friends while immersing themselves in the trendy art and music of ComplexCon.

Date:March 21 - 23, 2025 (Friday to Sunday)

Time:March 21: 12:00pm - 9:00pm

March 22 and 23: 10:00am - 9:00pm

Address:AsiaWorld-Expo, 1 Airport Expo Boulevard Chek Lap Kok, Lantau Island

Booth Number:F019

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Hashtags:  #Hoegaarden #FruityCocktail #BlushingGaarden #BloomingGaarden

About Hoegaarden

Hoegaarden has a unique heritage. From the original Hoegaarden wheat beer brewed in the Middle Ages in the eponymous Belgian village in Flemish Brabant, it has become a world-renowned authentic Belgian wheat beer. Hoegaarden brand is owned by Anheuser-Busch InBev, the biggest brewer in the world. Hoegaarden is not only a popular beer in Belgium, it is an international beer brand distributed in more than 70 countries. This cloudy wheat beer flavoured with orange peel is a refreshing thirst quencher with a mild flavour and a fruity character. It is characterised by its naturalness and authenticity. Visit the websites: www.hoegaarden.com and www.ab-inbev.com.