TNF Spring/Summer 2025
The North Face Urban Exploration Spring/Summer 2025 Collection Launches First Capsule Collection with Japanese Independent Designer Naohiro Fujisaki Featuring Immersive Art Installation by Artist Oscar Wang at Pacific Place
The North Face, in its first-ever launches the first capsule collection with Japanese independent designer Naohiro Fujisaki, extending its Urban Exploration SS25 theme of “Urban Evolution”. Reinterpreting classic The North Face ICON pieces, while incorporating functional style with urban aesthetics and adding pops of color, the collection breaks away from traditional outdoor gear imagery to offer a new vision for boundaryless urban exploration and encourage explorers to see the city from a fresh perspective. The North Face has also partnered with artist Oscar Wang to create a physical representation of this new campaign. The “Blurred Border” immersive art installation, launching during Hong Kong Art Week, invites visitors to transcend traditional perspectives on exploration in a multisensory missive celebrating both The North Face and Hong Kong Culture.
“Blurred Border” Art Installation by Oscar Wang Lands in Hong Kong:
An Immersive Sensory Experience Bridging the City and Nature
Caption: The North Face art installation Blurred Border”, designed by Artist Oscar Wang
Featuring The North Face’s iconic 2-metre dome tent, Wang’s installation deliberately integrates Hong Kong’s distinctive topography and seamlessly blends local urban street elements with natural landscapes. These intricate details pay homage to the city's unique cultural heritage, while the dome symbolizes limitless possibilities for exploration.
As visitors approach the tent, they will be able to hear environmental sounds corresponding to nearby Hong Kong cultural patterns, such as cha chaan tengs, streets, and the subway, creating a seamless integration of urban and natural elements. Once inside the tent, visitors can feel a soft breeze, while images of the sky projected on the ground and reflected in mirrors create a floating sensation, which is captured in a photograph at the peak of their jump. The tent's interior, with its inverted sky and ground, generates a weightless and ethereal atmosphere, highlighting the collection's key design features.
Caption: The North Face and artist Oscar Wang present an immersive art installation experience
During the exhibition period, The North Face is offering exclusive privileges to XPLR PASS members. By simply sharing event content on social media, members can receive a limited-edition instant film photo and more exploration rewards*.
*Terms and conditions apply.
The North Face launches the first capsule collection with Naohiro Fujisaki redefining the landscape of functional fashion
Caption: The North Face launches the new capsule collection with Japanese independent designer Naohiro Fujisaki for the first time
The SS25 collection introduces a limited-edition designer range curated by Naohiro Fujisaki. In celebration of the launch of the Urban Exploration SS25 capsule collection, The North Face and multidisciplinary artist Oscar Wang unveil “Blurred Border” — an immersive art installation that reimagines exploration in the modern age, leading viewers to explore the blurring lines between cities and nature.
Building on The North Face’s iconic outdoor classics, the new looks blend urban aesthetics with unique design ingenuity, balancing function and style to unleash the boundless potential of functional aesthetics.
Under Fujisaki’s direction, the SS25 collection reimagines classic silhouettes like the Himalayan Suit, Hard Shell Mountain Jacket, and Denali Jacket, featuring signature elements from The North Face’s iconic pieces in both the cuts and intricate details. Select items offer versatile styling with detachable components that can be worn independently. Thoughtful design details, including large pockets, multiple zippers, and tailored cuts, combined with DryVent fabric treated with a DWR water-repellent finish, ensure durability and functionality, providing urban explorers with a lightweight and comfortable wearing experience. Fujisaki also drew inspiration for the color palette from classic industrial design, accentuating the collection with vibrant orange hues.
To complement the collection, The North Face has released a series of campaign visuals, following the designer as he captures the vibrant essence of Tokyo with a camera. These visuals showcase the collection's ability to seamlessly transition through the city, embodying a journey of inspired evolution.
The North Face “Blurred Border” Immersive Art Installation Pop-Up
Date: 22 - 30 March, 2025
Location: Level 1, Pacific Place, 88 Queensway, Admiralty, Hong Kong
Exhibition Hours: 11am - 8pm (Free entry)
Witness the fusion of Japanese design and The North Face's iconic style in this latest collection. The North Face Urban Exploration SS25 capsule collection** is now available at The North Face Concept Stores and Exploration Concept Store.
**All products are not sold in Japan and Korea.
Wherever you are, never stop exploring.
@thenorthface_ue
@mroscarwang
@naohirofujisaki
#TheNorthFaceHK
#UrbanExplorationTNF
#NeverStopExploring
#UrbanEvolution
#BlurredBorder
About The North Face Urban Exploration
The North Face Urban Exploration provides a way for city explorers to express themselves freely. Drawing from the brand's outdoor heritage and classic products, The North Face UE combines cutting-edge design with high-quality functional fabrics, embodying the brand concept of Never Stop Exploring. It enhances urban living through functionality, empowering explorers with limitless inspiration and strength. No matter how variable the weather or environment in the city, this boundaryless gear allows for effortless movement through urban spaces.
About The North Face®
Founded in 1966, The North Face is a major company of VF Corporation headquartered in Denver, Colorado, USA. It commits to serving outdoor athletes with professional equipment needed for every hard exploration. The North Face is named for the coldest, most unforgiving side of a mountain. Its logo draws inspiration from Half Dome, in Yosemite National Park, California. The North Face is its Chinese name, which means the utmost courage to challenge and explore. In 1997, The North Face applied a brand new mantra—Never Stop Exploring. It’s deeply rooted in the brand’s DNA as the most important motto. As a globally leading outdoor company, The North Face provides products tested by professional athletes and meeting needs of the outdoors, dedicated to exploring and challenging the limitation of human potentiality. Meanwhile, The North Face has always striven for the preservation of the environment. Through sustainable development programs, it works hard to reduce the negative impact of human activities on the environment. Its product offerings are available in retailers of professional sports brands across the globe. For more details, please visit https://www.thenorthface.com.hk or contact us for more brand news.
Facebook: https://www.facebook.com/TheNorthFaceHK
Instagram: @thenorthfacehk @thenorthface_ue
About Oscar Wang
Multidisciplinary Artist Founder, Open Work Studio Oscar Wang (b. 1990) is a multidisciplinary artist based in Shanghai. Growing up between China and abroad, he graduated from Chelsea College of Art and Design with a degree in interior spatial design. Believing in the five senses of humans as the most primal means of perception and emotional expression, Oscar aims to integrate traditional philosophies and aesthetics with contemporary life. Seeing the ‘sixth sense’ as the inspiration behind all human creativity, he focuses on delivering creative projects that resonate with the next generation of cultural connoisseurs from Asia and beyond.
Instagram:@mroscarwang
Redbook：@Oscar王令尘
About Naohiro Fujisaki
With the concept of “clothes as a tool,” Naohiro Fujisaki founded meanswhile in Autumn/Winter of 2014 after years of working at various fashion houses. He has received numerous accolades, including the Tokyo New Designer Fashion Grand Prix in the professional category and the Tokyo Fashion Award, and is renowned for his forward-thinking vision and masterful craftsmanship that combines design and functionality. He holds a prominent position in Japanese menswear and enjoys international acclaim for his distinctive style.
Fujisaki has had a lifelong curiosity about the outdoors, with a passion for mountaineering and camping, and frequently draws inspiration from nature. During his childhood, he enjoyed dismantling small objects, initially focusing on putting them back together correctly, but later discovering that creating incorrect new forms was more exciting. This spirit of exploration is integral to his design philosophy, as he continuously experiments with reassembly and innovation, exploring limitless possibilities.
Store Listing
The North Face Urban Exploration Concept Store
Shop 122, Level 1, Pacific Place , 88 Queensway, Admiralty
Tel: 2431 0833
The North Face Exploration Concept Store
Shop 402-406, 4/F, Hysan Place, 500 Hennessy Road, Causeway Bay
Tel: 2892 1113
The North Face Concept Stores
Shop G07, G/F, K11 Art Mall, Tsim Sha Tsui, Kowloon
Tel: 3188 5206
Shop 505-505A, 5/F, New Town Plaza, Sha Tin
Tel: 2609 1110
