Carlsberg x LFC in Hong Kong
Carlsberg, the
long-standing official partner of Liverpool FC for over 30 years, continues to celebrate legendary
football moments
with fans around the world. As The Reds return to Asia for their 2025 Pre-Season Tour, Carlsberg is launching a dynamic series
of fan-forward
activations in Hong Kong, transforming iconic locations into rallying grounds
for The Reds. Liverpool FC legends will also make appearances, bringing fans
closer to the team they love.
Leading the
celebrations is the “Walk of Fame” exhibition along the Tsim Sha Tsui promenade. From
July 22 to July 26, the Avenue of Stars will transform into a fan zone, paying tribute to
Liverpool FC’s legendary legacy and vibrant fan culture. The space will feature
multiple photo-worthy installations, including a “CHAMPIONS” lightbox to commemorate Liverpool FC’s 20th
league title. Another highlight is the photo wall featuring Carlsberg’s
signature hop leaf, blending Carlsberg green and Liverpool red, alongside
elements such as the Shankly Gates from Anfield and the club’s iconic slogan,
“You’ll Never Walk Alone,” symbolising the enduring partnership between
Carlsberg and Liverpool FC.
Adding to the spectacle, Carlsberg-branded sailboat will cruise through
Victoria Harbour from July 22 to 26. Dressed in Carlsberg’s hop leaf and
Liverpool FC’s Liver Bird, the sailboat will offer fans a unique chance to
capture the perfect summer football moment. Lucky visitors may even catch a
surprise appearance from Liverpool FC legends onboard.
The excitement
continues in Lan Kwai Fong, where Carlsberg will host a street party on July
25. The Central nightlife district will be transformed into a Reds-themed
celebration zone with Carlsberg beer flowing.
Liverpool FC will face off against AC Milan in a thrilling rematch of
the iconic 2005 UEFA Champions League final. Carlsberg rallies all the fans of The
Reds in the city to unite and witness this match, infusing every cheer with
energy and passion! The Carlsberg “Forever A Miracle Forever Fans” lucky draw
is in full swing. Join now for a chance to win an unforgettable trip to
Liverpool in England with an exclusive Liverpool FC match experience!
