ROMI Beauty in HK
Say hello to your skin’s new best friend. ROMI Beauty, the Singapore-born beauty brand, has officially arrived in Hong Kong. Starting today, our curated essentials are available exclusively via Sephora, launching atsephora.hkand their ifc mall location. The excitement continues throughout the month as we expand to K11 MUSEA on 16 March and Windsor House on 18 March. Having garnered a cult following since its 2022 debut, ROMI Beauty is now bringing its trusted daily essentials to the heart of the city.
Real Skin, Real Routines
ROMI Beauty Co-Founders: Yoyo Cao, Arissa Cheo, Lin Ting
ROMI Beauty was born from a shared vision between co-founders Yoyo, Arissa and Ting. Their journey began with a collective desire to create a more streamlined and honest approach to beauty—one that honors the skin’s health as much as its radiance.
The brand’s skin-first philosophy is rooted in the founders' own lifestyles and needs. For Arissa, the mission was deeply personal. Having sensitive skin herself, she set out to create gentle, high-quality formulas that soothe and respect even the most sensitive complexions. For Yoyo, who is always on the move and travels frequently, the goal was to have a curated selection of makeup essentials that were also deeply hydrating. For Ting, a mother of two who values mindful efficiency, the focus was on refining her beauty regimen with versatile, high-performing products that complemented her busy schedule. Together, they realised that despite their different lifestyles, they shared a desire to simplify beauty routines, creating fewer steps, better formulas, and higher-quality products.
What began as a purposeful search for the perfect balance has since grown into a brand rooted in essentials that feel intuitive, effortless, and easy to incorporate into daily routines. Seeking to bridge the gap between skincare and makeup, ROMI focuses on skin-nourishing formulas and multitasking products, with thoughtful and transparent ingredient lists. Products are cruelty-free and formulated without parabens, phthalates, sulphates, and synthetic fragrances.
Celebrating real people, real routines, and real skin, every ROMI formula is an expression of self-love. Products are designed to make wearers feel confident, put-together, and comfortable, even on their most minimalist days. They act as seamless daily companions, a gentle, glowing reminder that you deserve to feel good in your own skin, every single day.
The Best of Beauty, Now Within Reach
Born in Singapore and made in South Korea, ROMI Beauty now debuts exclusively at Sephora Hong Kong with a curated lineup of multifunctional essentials that do the heavy lifting - protecting, perfecting, and nurturing in a single step.
Dream Skin Tint (HK$ 300)
The signature crowd-favourite, Dream Skin Tint (HK$300), is a light-as-a-feather tinted moisturiser and sun shield that soothes, smoothes, protects and hydrates. Feels like skin yet looks like a dream, this soothing formula is packed with enriching ingredients, Camellia Sinensis Leaf Extract, Niacinamide, Prebiotics and Probiotics, Sea Buckthorn, Green Tea Extract, Squalane and Vitamin E. Sheer yet buildable, Dream Skin Tint evens skin tone while giving you a dewy, natural, breathable all-day finish. Available in 7 different shades.
Lip Treat Oil (HK$145) and Lip Treatment Repair Mask (HK$165)
Lip Treat Oil (HK$145) is the action-packed, 4-in-1 ultimate lip ritual. It delivers the lasting hydration of a balm, the deep nourishment of a lip oil, the high-shine finish of a gloss, and the buildable color payoff of a lipstick. Packed with 9 different Peptides and Ceramides with Apricot Seed Oil, Hyaluronic Acid, and Vitamin E, this hardworking multitasker is available in 7 chic shades. Each delivers a soft, glossy wash of color that is ideal for everyday wear. The metal applicator tip hugs the lips for easy, precise application—perfect for quick touch-ups on the go.
Revive dry lips instantly with ROMI’s antioxidant-rich Lip Treatment Repair Mask (HK$165). Powered by barrier-repairing actives and nourishing oils, this intensive treatment restores moisture, smooths texture, and leaves lips feeling soft, supple, and renewed.
Designed to fit seamlessly into your routine, it can be used anytime lips need extra care—apply a thin layer as a prep step before lip products, smooth on a generous coat overnight for deep repair, or wear it as a 10-minute treatment mask for an instant moisture boost.
Glow Getter Treatment Mask (HK$175) and Skin Oasis Serum Mist (HK$135)
The ultimate self-love ritual, supercharge your skin with the Glow Getter Treatment Mask (HK$175). Created with even the most sensitive skin in mind, the mask hydrates, brightens and evens out skin tone and texture. It is made from a gentle yet powerful cocktail of skin-loving ingredients, including Niacinamide, Rice Extract, Triple Berry Complex, Oligo HA, Kakadu Plum, Prebiotics and Probiotics. Created from 100% biodegradable cellulose derived from natural Eucalyptus Fibres, the semi gel sheet mask not only feels like a second skin, but it’s friendlier for the planet too.
A multi-action toner, serum, and face mist all in one, the Skin Oasis Serum Mist (HK$135) provides instant relief for thirst-quenched skin. Infused with potent ingredients including Multi-Peptides Complex, 17 Amino Acids Complex, Collagen Extract, and Triple Strength Probiotic, this powerhouse formula helps balance, hydrate, nourish, and soothe your skin, minimize pores and promote a smoother, brighter complexion. Compact and convenient, this ultra-fine spray fits effortlessly into your pre- or post-makeup routine for a refreshing boost and a glow on the go.
Cloud Puff (HK$45), Glow Up Tone Up Sunscreen (HK$215)
Create a flawless, dewy makeup finish with the Cloud Puff (HK$45). Its plush, cushiony texture blends liquid formulas seamlessly into the skin for a natural, smooth, streak-free finish. Use it dry or damp depending on your preferred finish—ideal for building and blending with the Dream Skin Tint.
Finally, the brand-new Glow Up Tone-Up Sunscreen (HK$215) is a daily sunscreen that does more than just shield. With SPF50 PA++++ defending against both UVA and UVB rays, its tone-up formula instantly brightens and evens out the complexion with a natural, radiance-enhancing effect. Lightweight and comfortable, the formula glides on smoothly, leaving skin fresh, hydrated, and primed for makeup.
With soothing Cica complex, Bio-Extensin, White Koji ferment and multivitamins, it does more than protect—it restores balance, blurs imperfections, and leaves your complexion looking naturally luminous. Wear it on its own on no-makeup days for that effortless healthy radiance, or layer it under the Dream Skin Tint as serious sun defense that enhances and boosts your makeup base.
“We started ROMI to challenge the complexity of modern beauty routines, advocating for fewer steps, better formulas and an honest, open dialogue about what goes inside. That meant creating daily multitasking essentials that nurture the skin, whilst delivering on efficacy. Since launching in Singapore in 2022, we’ve been incredibly moved by how our community has embraced this skin-first philosophy, and we knew it was time to share it further. We are beyond excited to bring ROMI Beauty to Hong Kong and to demonstrate our ‘self-love as your first love’ ethos. Partnering with Sephora is a milestone for us, and we can’t wait for the Hong Kong community to discover ROMI.”
- Arissa Cheo, Yoyo Cao, Lin Ting (Founders of ROMI)
