Carlsberg x LFC Legend at HK7s
Carlsberg
is set to crank up the energy for all the HK7s fans, get ready for the best
weekend at the 50th anniversary celebration of ‘Cathay/HSBC Hong Kong
Sevens’! During April 17 to 19, Carlsberg will host a series of special
activities, transforming Kai Tak Stadium into the ultimate party location for
all fans. Featuring appearances of esteemed Liverpool
FC Legend Vladimir Šmicer, the celebrations will unite fans to cheer on
this world‑class sporting event and toast the perfect fusion of sport and beer
culture.
Whether you're a first‑timer
or a seasoned fan, it's time to immerse yourself in the HK7s party spirit with
Carlsberg. Suit up in your HK7s best and kickstart the celebrations with an ice‑cold
Carlsberg at THE CHAMPION – one of Asia's longest sports bars – at the Kai Tak
Stadium. Catch the Carlsberg Cheers
Squad as they bring the energy to the pitch with their dance moves, then make
your way to the South Stand for the exclusive Extra‑Large Carlsberg Danish
Pilsner Draught. When the action hits its peak, head over to the Carlsberg Bar
at the Fan Village to cool down with a fresh pint and soak up the vibe of
Cheers with Carlsberg.
Mark your Calendars for
April 18: Liverpool FC Legend Vladimir Šmicer vs Fijian Rugby Legend Waisale
Serevi in a One-on-One Showdown
As the longest‑running partner in Premier League history and a long‑time supporter of the HK7s, Carlsberg is marking the tournament’s 50th
anniversary with a show‑stopping crossover of sports
and celebration. Bringing Liverpool FC Legend Vladimir Šmicer
to Hong Kong, Carlsberg is set to elevate this landmark anniversary with an
unforgettable fan experience.
The highlight lands on April
18, when Carlsberg unveils the first‑ever giant beer pong battle on the Kai Tak
Stadium pitch, a large‑scale reimagining of the world’s favourite party game.
Fans will witness a playful one-on-one legend showdown between the Liverpool FC
Legend – Vladimir Šmicer and the former Fijian rugby sevens superstar and a member of the World Rugby Hall of Fame – Waisale Serevi,
delivering a one‑of‑a‑kind spectacle where football, rugby and beer culture
meet.
Carlsberg Takes Over the South Stand with Record-Breaking 30-Metre Bar
Carlsberg is making history
at this year's HK7s by dominating the legendary South Stand like never before.
For the first time, fans will experience the longest South Stand bar in Hong
Kong’s tournament history – a massive 30‑metre Carlsberg installation featuring
over 40 taps, ensuring no one misses a moment of the action while staying
refreshed.
As a special highlight of
Carlsberg's 50th anniversary celebration, the iconic Extra‑Large Carlsberg
Danish Pilsner Draught makes its long‑awaited return to the South Stand. Once a
beloved staple among South Stand faithful, this legendary oversized serve is
back by popular demand – giving fans the chance to relive the tradition, raise
a cup, and toast to the ultimate HK7s experience at the Kai Tak Stadium.
On April 18, the Carlsberg Cheers Squad will make
their grand return. The fan‑favourite dance crew is back to light up the pitch
and bring their signature high‑energy performance to the crowd once again. From
non‑stop choreography to infectious enthusiasm, the squad will be at the heart
of the action – leading the endless cheers and setting the tone for an
unforgettable HK7s weekend at Kai Tak Stadium.
Carlsberg Takes Over the
HK7s Fan Village
The good times start
before the first whistle! From April 16 to 19, Carlsberg is lighting up the Fan Village and
setting the stage for the ultimate pre‑game party in town. Step into the
photogenic Carlsberg Bar featuring the stunning new 50th Anniversary
Limited Edition Can design that perfectly captures the spirit of HK7s celebration.
Don't miss out the Carlsberg HK7s
standee, strike a pose and snap a shot to lock in the energy and become part of
the HK7s spirit.
Take
on the giant beer pong challenge, flood your feed with Insta‑worthy moments to
win exclusive Carlsberg premiums such as Carlsberg beer helmets and beer-holding
lanyards.
Carlsberg HK7s Celebration Continues in
the City
The HK7s
celebration keeps rolling beyond the stadium as Carlsberg brings the energy to
Lan Kwai Fong with the “Official Carlsberg HK7s Fans After Party” at BACI
Trattoria & Bar, featuring Cantomania’s DJ Fabsabs and DJ Steffunn. Get
ready to revel in iconic South Stand beats, remixed with Cantopop anthems with
Carlsberg in hand, embracing the “Cheers with Carlsberg” spirit from day to
night!
Liverpool
FC legend Vladimír Šmicer will also join the party for a special meet‑and‑greet with fans. Please refer to Carlsberg Hong
Kong’s social media for party details.
