The Floral Atelier Arrives HK
The Floral Atelier, the luxury creative floral house founded by Lelian Chew, deepens its presence in Hong Kong with the opening of its flagship store at 44–46 Staunton Street in Central. For the first time in the city, the refined floral artistry of The Floral Atelier(TFA), the bespoke event craft of The Wedding Atelier, and the experiential design expertise of The Atelier & Co. come together under one roof. More than a flagship, the new space marks a pivotal chapter in The Atelier & Co Holdings’ Hong Kong journey, bringing its three pillars into a single, immersive destination that expresses a richer vision of florals, celebrations and experiences, while setting the stage for future expansion.
Leading this new chapter, The Floral Atelier unveils a new era of luxury through its ground-floor retail and experience space dedicated to all things floral. Conceived as a destination for elevated gifting and modern floral couture, the boutique presents the most extraordinary fresh, preserved and glass floral creations alongside a curated selection of gifts — including specialty teas, confections and homeware. Expanding beyond its established e-commerce and event styling presence, the flagship introduces a permanent physical home in Hong Kong, with its versatile ground floor designed to host workshops and events for clients and the broader creative community.
Upstairs, Level 1 serves as the planning and design studio for The Atelier & Co. and The Wedding Atelier, bringing the Group’s expertise in luxury events, immersive experiences and destination celebrations into the same address as The Floral Atelier.
“This flagship store reflects how we are growing in Hong Kong: with intention, creativity and a deep commitment to the city,” says Lelian Chew, Founder & Creative Director of The Atelier & Co Holdings. “We wanted to create a space that feels open, inspiring and deeply connected to Hong Kong — a place where florals, gifting, celebrations and ideas can come together, and where our community can bloom with us.”
The new address also carries special meaning for the Group. Staunton Street is where The Wedding Atelier first established its Hong Kong presence in 2013, making this expansion both a meaningful continuation of that history and a confident expression of what comes next.
To celebrate this new chapter, the brand unveils ‘Hong Kong in Bloom’, a celebratory programme that invites the city into its new home. Beginning with the grand opening today and tomorrow (25 and 26 June 2026), the celebration will also include a public activation between 25-27 June 2026, with limited-time floral giveaways open to the public, a gesture that reflects the spirit of the new space and the brand’s invitation to Hong Kong to bloom with it.
Members of the public can look out for roaming floral entertainers and ambassadors in Central who will be giving out elegantly-designed fans to beat the summer heat. These fans can be used to redeem a special bloom at a garden-like floral kiosk installation just outside The Floral Atelier flagship store during the launch period.
