Central Market 5th Anniversary
A witness to Hong Kong's transforming eras, Central Market has been dedicated to creating a vibrant “21st Century Marketplace in the heart of the city since its revitalisation in August 2021. To mark its landmark 5th Anniversary, Central Market is pulling out all the stops this August with “HIGH5 @ Central Market” — a grand mid-summer celebration seamlessly fusing local culture, refreshing cooling treats, interactive games, and holistic mind-body wellness!
Leading the festivities is the anniversary highlight: the 8.23-Second “High 5 Charity Reflex Challenge, inviting the entire city to physically “High-Five Central Market and celebrate its big day together. The momentum builds towards 23 August with an irresistible line-up of One-Day Mega Offers. The celebration continues with the authentic “Everything Milk Tea Market, Suntory’s coveted “THE PREMIUM MALT'S HOUSE Kami-Awa Experience Pop-Up, and the transformative “Wellness Village x ELLE sanctuary. Combined with Summer Spending Rewards and tenant perks, Central Market is the ultimate destination to unlock mid-summer carnival energy!
High-Five for the 5th Anniversary! 8.23s Reflex Challenge to Win Vouchers & Give Back to Charity
8.23 Treats for Birthday Stars! Enjoy 3 Themed Surprises with the “One-Day Mega Offers Across Tenants
A headline event of the 5th Anniversary is a tribute to Hong Kong-style milk tea — a beloved beverage recognised as an Intangible Cultural Heritage that beautifully mirrors Central Market’s historical soul. From 15 to 26 August, the “Everything Milk Tea Market takes over the 2/F 24hr Passageway, featuring local hidden gems like Mt. Waves, Macau KamCha champion Milk Tea Gentleman, and Kam Yee Siu, who blends a 30-year family secret recipe with modern flair.
To elevate the experience, award-winning masters from KamCha — the pinnacle of Hong Kong-style milk tea craftsmanship — will make special live appearances from 22 to 23 August! The masters will host the “KamCha Milk Tea Elementary Workshop at the G/F Interactive Wall to share secret brewing techniques and guide participants through the spirit of craftsmanship. On the 23 August anniversary day (12:00 PM – 2:00 PM), the “KamCha Milk Tea Demo & Giveaway will take centre stage at the 2/F Grand Staircase (North), featuring live master demonstrations and free milk tea tastings to keep Hong Kong's rich culinary heritage alive.
Suntory “THE PREMIUM MALT’S HOUSE Arrives at Central Market This Summer:
Recreating the Japanese Brewery Experience Behind the 7:3 Golden Ratio Pour
As the summer heat reaches its peak, nothing offers a better escape than a crisp, ice-cold beer. This year, Japan’s leading premium beer brand, Suntory, is bringing its “The PREMIUM MALT’S HOUSE Kami-Awa Experience Pop-up to the 1/F Event Space at Central Market from 7 August to 23 August. Recreating the immersive atmosphere of an authentic Japanese brewery, the pop-up invites beer enthusiasts to unlock the secrets behind Suntory The Premium Malt’s velvety “Kami-Awa (The Perfect Foam) and enjoy a curated line-up of beers served with the ideal 7:3 beer-to-foam golden ratio.
Three Interactive Zones Unveil the Source of “Kami-Awa” Alongside a First-Ever Pop-Up Tasting Bar Returning with a fresh new look, this year’s “The PREMIUM MALT’S HOUSE is divided into three distinct zones: Starting with the “Premium Ingredients Sensory Zone”, an immersive multi-sensory showcase featuring core raw materials flown directly from Japan, followed by the “Brewing Process Zone, which uses interactive multimedia to simulate traditional craft brewing mastery. The main highlight of the experience is the “Kami-Awa Tasting Bar, where a Suntory Beer Quality Advisor will give live demonstrations of master-level pouring techniques, perfectly executing the signature 7:3 golden ratio “Kami-Awa aesthetic and guiding guests on a complete journey to uncover the secrets of the perfect beer.
Guests can also sample one signature Suntory beer at the bar, choosing from the rich and classic Suntory The Premium Malt’s, the fruity and refreshing The Premium Malt’s Kaoru Ale, or the complex and roasted Suntory The Premium Malt’s Black. To complement the tasting, interactive food-pairing guide will be provided to help guests discover ideal culinary combinations for each style.
Weekend-Exclusive “Kami-Awa Experience Tour Arrives with Prestigious Rewards
Every weekend from 7 August to 23 August, visitors can join an exclusive “Kami-Awa Experience Tour for a deeper look into Suntory's brewing heritage. Tour participants who complete a brief feedback survey will receive a limited-edition “Suntory The Premium Malt’s x Master’s Dream Gift Box, featuring both the classic Gold Edition and Suntory The Premium Malt's Master's Dream, a rare brew not yet available for public sale in Hong Kong. Additionally, the first 30 participants each weekend day to complete a designated social media challenge will receive an exclusive Suntory Mystery Premium Gift Set sent straight from Suntory’s brewery in Japan.
