SHOP PINK at ALICE + OLIVIA
Bringing its dedication to female empowerment into action for Breast Cancer Awareness Month, ALICE + OLIVIA is launching a localized SHOP PINK initiative. Partnering with the Hong Kong Hereditary Breast Cancer Family Registry, the brand aims to raise awareness and support the NGO’s essential work towards breast cancer research, offering free genetic testing and care to high-risk families across Hong Kong.
To jumpstart the campaign, ALICE + OLIVIA has made a direct corporate donation to support THE REGISTRY’s community programs, while inviting its Hong Kong community to give back throughout October through SHOP PINK.
How to “SHOP PINK”
From 21 September through 31 October 2026, ALICE + OLIVIA turns ecommerce and retail into real-world impact by offering a seamless way to give back. Whether visiting a boutique in person or browsing online at https://asia.aliceandolivia.com/, shoppers who make a direct donation to THE REGISTRY at https://www.asiabreastregistry.com/donation/aoshop-pink2026/entry will unlock an exclusive 15% thank-you discount.
Supporting Local Women & Families
Founded in 2007 by breast surgeon Professor Ava Kwong, the Hong Kong Hereditary Breast Cancer Family Registry is the region's leading charity focused on hereditary breast, ovarian, and prostate cancers. THE REGISTRY provides free genetic testing and counselling to under-resourced families, maintains the largest database of hereditary breast cancer specimens for Chinese populations globally, and actively shapes local health policies.
Partnering with THE REGISTRY allows ALICE + OLIVIA to build a purposeful and authentic community connection—reinforcing its core by women, for women DNA through active local support.
